Snø
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An imaginary Norwegian chocolate company offering a healthy and organic chocolate that is made from Norwegian natural ingredients. Snø is to be sold in Australia because it will stand out and be exclusive.
Snø means snow in Norwegian and is chosen as the company name because it puts emphasis on the elements of Scandinavia that don't exist much in Australia - this evokes exoticness and creates interest. The name also gives the opportunity to use the letter ø, which clearly communicates the Scandinavian message.
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An imaginary Norwegian chocolate company offering a healthy and organic chocolate that is made from Norwegian natural ingredients. Snø is to be sold in Australia because it will stand out and be exclusive.
Snø means snow in Norwegian and is chosen as the company name because it puts emphasis on the elements of Scandinavia that don't exist much in Australia - this evokes exoticness and creates interest. The name also gives the opportunity to use the letter ø, which clearly communicates the Scandinavian message.
Cold brand colours are chosen to communicate the Norwegian part of the brand, together with warmer colours to communicate the coziness and warmth chocolate gives.
